Movie Camp is an immersive way of working to develop early stage ideas into prototypes in a collaborative, multidisciplinary setting. It draws from proven storytelling principles and augments it with audience design thinking, data analysis and agile generative AI- fused real-time prototyping.

In practice, Movie Camp flow consists of online and offline workshops and individual and group assignments. It aims creating a learning environment and shared understanding to explore and prototype ideas. The creative aim is a story that elicits awe. After Movie Camp the team is ready to finalize the pitch deck with business case, treatment and visual trailer for investor presentations and discussions.